News On Women (newsonwomen.com) is "the gold standard" for media coverage of women at the top:

• women achieving positions of substance in business, technology, education and the arts
• women in the top 5 to 6 positions in corporate America and
• women on top U.S. public company boards of directors.

Alice and Molly Krause have taken the right step forward by aggregating media information about top level women -- in the premier executive and director positions in corporate America, academia, science and technology, and the arts professions.

Why is this important? Because women should know and care about the success and achievement of other women. Women need to learn what other women are doing and how they are achieving success.

According to recent surveys, an overwhelming majority (77%) of women polled state that "they don't feel there are enough women role models in business." Newsonwomen.com demonstrates, clearly, that women simply need to "look up" to see the talent, the competence, and the inspiration which they seek. Women abound in positions of responsibility and authority in today's economy.

A major challenge, however, is that the tradition media, especially the business media, give short shrift to achieving females. Why? Perhaps because women themselves have mixed emotions about reading about how other women succeed, especially if women themselves are not quite in the position where they would like to be.

Women want news that relates to their own specific careers. It's almost as if women were asking for an Interior Designer to tell them, specifically, what to do with their personal careers. But, role models "out there in the real world" require one to look and learn by observation and deduction; not personal attention, coaching, counseling, or mentoring. This is a distant, cold, and hard strategy with which only a few women are, as yet, comfortable: these are the women of achievement. These are the women who dare to reach beyond their "comfort zones" and thereby to challenge themselves.

Women also have to learn how to cross industry groupings, how to reach across the lines that separate their professional areas of expertise. Women in Human Resources or Finance or Investor Relations tend to become "silos" of interest, working in their own cubicles, trying to contend with their own demons, and failing to look at and learn from the experiences of other women, across industry domains.

Yet, cross-domain experience is exactly what boards of directors and top executive positions demand of today's successful, accomplished, professional females. And cross-domain experience is what you read in the biographies of the women of achievement in Newsonwomen.com.

Newonwomen.com represents a novel approach to the advancement of women: a challenge to Think Differently about aspiring, successful women reaching for the top opportunities of our corporations.

Newsonwomen.com is showing our traditional and business media how to do it: why are you hiding the talents of our best professional females behind the trivia of poor performers?

Newsonwomen.com is asking our universities and business schools: how are you representing top professional women, like these women on our site, to the next generation of female students?

Newsonwomen.com is challenging our women's networking organizations: are you providing the caliber of skills and learning experiences that will prepare your members to become competitively successful as these women are?

And Newsonwomen.com is questioning aspiring women in management: are you serious about your strategic career planning goals and objectives? are you ready to be included among these terrific women? are you excited by the possibility of being the very best that you can possibly be?

Champion Boards congratulates Alice and Molly Krause for their News On Women.com web site -- great job well done.